There’s something undeniably sparkling about ringing in the New Year on 30A. The air feels fresh, the town is buzzing, and there’s a quiet excitement everywhere you go—like everyone’s in on the same little celebration. Days are filled with plans worth dressing up for, and nights glow with fireworks, music, and that end-of-year anticipation. From festive pop-ups to midnight countdowns by the Gulf, New Year’s on 30A feels celebratory, intentional, and perfectly balanced.
From matcha moments and market mornings to brunch plans, fireworks-filled nights, and bold New Year’s Day traditions, here are the can’t-miss events happening around 30A as we welcome the year ahead.
Frogg Matcha Pop-Up at Ophelia | December 29 | 10am-12pm
Start the celebrations at Ophelia’s Seaside location with a Frogg Matcha pop-up that feels equal parts energizing and fun. Their vibrant matcha blends are the perfect pick-me-up as New Year’s approaches—fresh, flavorful, and just the right amount of festive. It’s an easy way to set the tone and get excited for everything still to come. And trust us, if you are a matcha lover, you will never want to have another blend after trying this one!
Seaside Farmers Market
The energy here feels especially good—locals, visitors, and artisanal vendors all soaking in that end-of-year buzz. Whether you’re grabbing something fresh, browsing handmade goods, or just enjoying the picture-perfect town, it’s a fun, feel-good way to enjoy the last day of the year!
New Year’s Eve Brunch Plans
New Year’s Eve on 30A is all about building the excitement throughout the day—and it starts early. Kick the day off with a NYE Brunch at AJ’s:
AJ’s New Year’s Eve brunch brings the party to the daytime with live music, bottomless mimosas, and an atmosphere that feels festive without trying too hard. It’s lively, social, and exactly the kind of place you want to be before heading into a night of celebrations. One thing’s for sure—the countdown energy starts well before sunset.
Where to Watch the Fireworks
As night falls, 30A lights up. Fireworks across town draw crowds, music, and that ecstatic coastal excitement. Each location offers its own vibe, but all of them deliver a fun atmosphere and a countdown to midnight.
Seaside Amphitheater
A classic New Year’s Eve gathering spot with high energy, great views, and a lively crowd ready to celebrate together.
Village of Baytowne Wharf
Bright, festive, and family-friendly – this spot brings big fireworks, big smiles, and a full evening of celebration.
The Big Chill
Chill yet buzzing, The Big Chill blends coastal vibes with a fun, social crowd and a great fireworks show.
Amphitheater at Alys Beach
Elegant, elevated, and beautifully done—Alys Beach’s fireworks and countdown feel polished, exciting, and memorable.
Grayton Beach
Casual, fun, and full of local spirit—perfect for welcoming the New Year with a laid-back, celebratory crowd.
(swim top, swim bottom, one piece)
New Year’s Day Traditions
Polar Plunge at Shunk Gulley | January 1
Keep the excitement going into the New Year with the annual Polar Plunge at Shunk Gulley, hosted by the South Walton Fire District. The perfect way to go into the New Year feeling energized, bold, and honestly just really fun.
Cheers to the Year Ahead
New Year’s on 30A is all about momentum—starting the celebration early, building the excitement throughout the day, and finishing out 2025 with sweet memories. From matcha sips and market strolls to fireworks, countdowns, and New Year’s Day traditions, every moment here has the potential to be special!
Here’s to fresh beginnings and stepping into the New Year by celebrating in the sunshine state!
xx, the Ophelia team
