From statement prints to sun-washed tones, here’s our take on the coastal cool girl inspiration we are seeing all over our Pinterest boards! It’s about effortless, sun-kissed pieces that feel timeless but fresh, layered in soft colors, fun prints, and flattering shapes. This edit is all about trends we’re loving right now — from playful cut-outs to statement prints — with a classic coastal twist that keeps every look easy, pretty, and perfectly beach-ready.

Think of it as your cheat sheet for cool-girl beach dressing: pieces that feel modern, elevated, and fun, but still have that understated, coastal aesthetic you can wear again and again.

Retro Revival- but make it beachy

We’re all about subtle throwback details with modern fit. Classic silhouettes and vintage-inspired shapes feel nostalgic without ever looking dated. Perfect for a swim or layered under linen pants or breezy skirts, retro styles give every outfit a timeless beachside charm.

Messy hair, oversized shades, and a carefree attitude make them feel effortless, like you just happened to pull the perfect piece straight from your Grandma’s coastal closet.

(pants, one piece, tank, suit, red tank)

Statement Prints- no overthinking required

Bold prints are the easiest way to make a look feel fun and fresh. Think playful florals, stripes, or unexpected combos — on swimsuits, tops, or easy beach separates. These are the pieces that instantly elevate an outfit without a second thought.

Keep the rest simple, let your accessories stay minimal, and let the print do the talking. It’s playful, lively, and absolutely perfect for sun-soaked days.

(zebra suit, top, dress, suit, floral one piece, sweater)

Lazy Layers- swim, sun, and “I just threw this on!"

There’s nothing cooler than tossing a light sweater over your swimsuit as you go grab a drink and head back down for sunset. Think slouchy pullovers, soft knits, or cozy cardigans that feel relaxed, unfussy, and perfectly beach-worn. It’s that just-left-the-sand, sun-faded energy that looks styled without ever feeling styled.

Add a sweater, button-down, or easy linen dress to your suit for a look that’s equal parts cozy and chic. It’s practical, flattering, and took zero effort on your part — the kind of throw-on layer that makes a swimsuit feel like a full outfit, no effort required.

(sweater, loungewear, dress, white sweater, coverup, white long sleeve)

Sun-Washed Color Palettes- earthy neutrals and sunset hues

Soft, faded tones and sun-washed hues are giving us serious coastal daydreams. Warm neutrals, muted pastels, and slightly faded shades bring that pretty, lived-in feel to both swim and clothing.

These colors are easy to mix, perfect for layering, and instantly elevate the simplest outfits — from flowy coverups to bold statement swims.

(two piece, top, one piece, dress, bikini top, tropical dress)

Suits Beyond the Beach- so cute, you have to wear them around town too - duh!

The best pieces don’t stop at the shore. A swimsuit as a top, a floaty dress over swim, a printed shirt tied casually — these are the versatile, mix-and-match pieces that move with you.

It’s all about effortless coastal style that feels polished without being precious. Wear it for a morning paddle, a seaside walk, or drinks at sunset — no extra planning required.

(lemon lime suit, red long sleeve, pink shorts, skirt, one piece)

Our “Cool Girl Beach Edit” is playful, striking, and a little trend-forward — but always rooted in classic coastal taste. Fun prints, sun-washed colors, and thoughtful details make it feel modern, while effortless styling keeps it approachable.

It’s beach dressing that feels alive, easy, and endlessly wearable — for cool girls who want to look stylish without trying too hard. Think trendy meets timeless, with a little extra fun sprinkled in.


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New Years on 30A!

There’s something undeniably sparkling about ringing in the New Year on 30A. The air feels fresh, the town is buzzing, and there’s a quiet excitement everywhere you go—like everyone’s in on the same little celebration. Days are filled with plans worth dressing up for, and nights glow with fireworks, music, and that end-of-year anticipation. From festive pop-ups to midnight countdowns by the Gulf, New Year’s on 30A feels celebratory, intentional, and perfectly balanced.