Fall Favorites

Victoria Von Hoene
Temperatures are falling here along 30A and we're cozying up in the newest fall arrivals from brands like Pistola, Stateside and more!

Brand Spotlight: Hunza G

Victoria Von Hoene
We have tons of new Hunza G styles and colors in stock online and at both of our store locations, so be sure to get them before they're gone :)ย 

September's New Arrivals

Victoria Von Hoene
See what's new in-store this month from brands like WeWoreWhat, Onia, Jen's Pirate Booty and more!ย 

Introducing Collection One

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After over a decade in the industry, Ophelia wasย inspired to create our very own privateย label.ย We hope you enjoy our small, butย extremely intentional collection designedย by the lovely ladies of Ophelia here on 30A.

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Farewell to Our Seacrest Store

Victoria Von Hoene
We are still very much slinginโ€™ your favorite bikinis at our Seaside & Grand Boulevard locations & look forward to serving your fashionable selves there or through our online store.